A2 Induction Evaluation:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
   - We worked as a large team which is similar to the real industry of media products, we all had a go at editing on the Macs which meant we all gained knowledge from this section of production. However in real media products there would probably be one specified editor for music videos that creates the final piece themselves. As a class we nominated one person to be the director so one person was in charge of us all and took on the full role of director by organising the cameraman and sound operator to be in cue etc. Whilst editing using iMovie on the Apple Macs I learnt how to synchronise the music track to the edited film clips; this will help me a lot when creating my final A2 coursework music video.
2. How effective is the combination of your main product and ancillary texts?
   - Our final cut of the video was uploaded onto YouTube and we believe it to be similar to the original as we took the exact shots from the official video and simply recreated them. This was successful due to the role of the director being organised and the cooperativeness of the class during the filming.
3. What have you learned from your audience feedback?
   - On YouTube as of (12:45pm, 29/6/11) we have had 79 views.
   We have also had one comment post on it 'niice ;)' which suggests that the audience feedback is positive and we will hopefully improve the view count over the Summer.
4. How did you use media technologies in the construction and research, planning and evaluation stages?
   - Video camera and tripod from Lutterworth College library
   iMovie editing software on Apple Mac computers
   Firewire Mac computer lead
   PC Computers to access YouTube
   

A2 Induction Music Video - What I Go To School For by Busted

Edited by Jess Pardoe, Steph Jarram and Joe Chamberlain

Risk assessment of a music video

Our music video as a class is to Busted 'What I Go To School For', so the setting is a classroom and there are a few exterior shots also.
- obstacles in the way of performers/actors/lip syncers (e.g. tables, chairs...)
- high heels for the teacher character - hazard
- uneven flooring for exterior shots
- technical equipment faults or accidents

Evaluation of skills learnt - lip sync Busted video

In class we created our own Busted 'What I Go To School For' videos in small groups. From this experience our group of 7 could already use the school video cameras provided but learnt more about using them as we each operated it for a different shot. We used the tripod continuously as handheld camera can sometimes look messy and unprofessional. We then had to upload the videos onto the school Mac computers, we all had a go at cutting and editing on Mac's iMovie programme which allowed us to have a quick go before we have to make a full song music video later in the A2 year. There was a lot of editing and cutting involved in the 30 second version the first time we filmed it, so we re-filmed it within one take which made it easier; however we won't be able to do this for our final coursework so having a practise early on was helpful. Everything I have learnt will allow more skills to be used for my final coursework.

Prop, location + shot lists

I will be posting images of my storyboard and prop, location + shot worksheets, although I don't have access to a scanner yet.

Storyboard

I will be posting images of my storyboard and prop, location + shot worksheets, although I don't have access to a scanner yet.

Essay Plan for Ownership

1. Overview -
   Comparison of Warp, WT and Hollywood
2. Production -
   Explain, Analyse, Argue: Funding; conglomerate, UK film council, Tax Schemes/Shelters, Pre-Sales, Categories. Star Persona, Directors, New Technology
   Examples: Bullseye (Tim Bevan), Avatar, The Boat That Rocked/Hot Fuzz, King's Speech
   Impact: Wider audience - 4 quadrant, appeal, 3D (adv/disadv), more Financers = drop outs
3. Distribution + Marketing -
   Explain, Analyse, Argue: vertical (quicker, digital vs. 35mm) vs. horizontal (sells rights to film, royalties)
   Examples: This is England, Avatar, King's Speech, release dates, 90+ territories
4. Exhibition -
   Explain, Analyse, Argue: Reduced piracy, Orange Wednesday, challenge
   Examples: Alice in Wonderland, 4D (upgrade from 3D)
5. Conclusion - Success/failure, relate back to Ownership

Other essays that could be in the exam:
- digital technology
- cross media convergence (synergies etc.)
- digital media (done)
- technological convergence (iPhone apps etc.)