Monday, 14 February 2011

New Technology - Revision Stuff

New Technology

Working Title – Nanny McPhee and the Big Bang, Paul
Working Title can afford to use minimal new technology such as HD recording and 3D, for example Paul is coming out in HD on February 14th 2011; and Nanny McPhee and the Big Bang came out during 2010 in 3D and was their first 3D film, it was very successful which means they may continue to produce 3D films in future.

Warp Films don’t have the funding to use new technology yet but as their name becomes more popular they may be able to use 3D or better editing quality such as HD.

Hollywood – Saw 3D, Avatar, Alice in Wonderland, Toy Story 3, Shrek 4
Hollywood upcoming – Cars 2, Happy Feet 2
Hollywood can afford to use any types of new technology because they have larger budgets than working title and warp films. For example the editing software used for Avatar took up a large percentage of the budget and 24 programmes were used to create the Avatar world.
Film4127 hours, Never Let Me Go
Both the Film4 films listed above only use HD from the new technology as Film4 work with Working Title for ‘Paul’ by promoting it and by doing this they receive some of the profit.

Advantages: The use of new technology makes the film more appealing to the audience; for example, 3D makes the audience feel more involved, CGI makes the animated characters clearer and the quality better for the audience. The production company receive more money for the film if it includes new technology.
Disadvantages: People have complained about getting headaches from wearing the glasses, the cost of the film becomes more expensive and the quality of the 2D version may be poorer if originally filmed in 3D.

Ed and Jess

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