Essay Plan for Ownership

1. Overview -
   Comparison of Warp, WT and Hollywood
2. Production -
   Explain, Analyse, Argue: Funding; conglomerate, UK film council, Tax Schemes/Shelters, Pre-Sales, Categories. Star Persona, Directors, New Technology
   Examples: Bullseye (Tim Bevan), Avatar, The Boat That Rocked/Hot Fuzz, King's Speech
   Impact: Wider audience - 4 quadrant, appeal, 3D (adv/disadv), more Financers = drop outs
3. Distribution + Marketing -
   Explain, Analyse, Argue: vertical (quicker, digital vs. 35mm) vs. horizontal (sells rights to film, royalties)
   Examples: This is England, Avatar, King's Speech, release dates, 90+ territories
4. Exhibition -
   Explain, Analyse, Argue: Reduced piracy, Orange Wednesday, challenge
   Examples: Alice in Wonderland, 4D (upgrade from 3D)
5. Conclusion - Success/failure, relate back to Ownership

Other essays that could be in the exam:
- digital technology
- cross media convergence (synergies etc.)
- digital media (done)
- technological convergence (iPhone apps etc.)