Monday, 9 May 2011

Essay Plan for Ownership

  1. Overview -
    Comparison of Warp, WT and Hollywood
  2. Production -
    Explain, Analyse, Argue: Funding; conglomerate, UK film council, Tax Schemes/Shelters, Pre-Sales, Categories. Star Persona, Directors, New Technology
    Examples: Bullseye (Tim Bevan), Avatar, The Boat That Rocked/Hot Fuzz, King's Speech
    Impact: Wider audience - 4 quadrant, appeal, 3D (adv/disadv), more Financers = drop outs
  3. Distribution + Marketing -
    Explain, Analyse, Argue: vertical (quicker, digital vs. 35mm) vs. horizontal (sells rights to film, royalties)
    Examples: This is England, Avatar, King's Speech, release dates, 90+ territories
  4. Exhibition -
    Explain, Analyse, Argue: Reduced piracy, Orange Wednesday, challenge
    Examples: Alice in Wonderland, 4D (upgrade from 3D)
  5. Conclusion - Success/failure, relate back to Ownership
Other essays that could be in the exam:
- digital technology
- cross media convergence (synergies etc.)
- digital media (done)
- technological convergence (iPhone apps etc.)

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